What’s a cookie?

A cookie is a small amount of data that’s placed in the browser of your computer or on your mobile device. So-called “first-party cookies” (not as much fun as they sound) are cookies served by the entity operating the domain through which the cookie is served. GallivantAfrica’s own cookies are therefore “first-party cookies.” In case we allow others to service cookies through the GallivantAfrica websites and apps, these cookies are so-called “third-party cookies.” In addition, there’s a difference between session cookies and permanent cookies. Session cookies only exist until you close your browser. Permanent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. We strive to serve cookies or allow the serving of cookies with a maximum lifespan of 5 years. Only in exceptional circumstances, like for security purposes and where absolutely necessary, will a cookie have a longer lifespan than that. In addition, other tracking technologies are used which are similar to cookies. These can include web beacons (also known as pixel tags, web bugs, or gifs), tracking URLs, or software development kits (SDKs). A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request in an app, in an advertisement, or in an HTML email message. Pixels can be used to retrieve info from your device, like your device type or operating system, IP address, and time of visit. They’re also used to serve and read cookies in your browser. Tracking URLs are used to understand from what referring website the GallivantAfrica websites or apps are used. SDKs are small pieces of code included in apps that function like cookies and web beacons. All these technologies together are referred to in this Cookie Statement as “cookies.”

How are cookies used?

Cookies are used for different purposes. They allow you to be recognized as the same user across the different pages of a website, between websites, or when you use an app. The types of info that we collect through cookies include IP address; device ID; viewed pages; browser type; browsing info; operating system; internet service provider; timestamp; whether you have responded to an advertisement; the referring URL; and features used or activities engaged in within the website/apps. Our website and apps use cookies for different purposes:

Technical Cookies: We try to give our visitors an advanced, user-friendly website and apps that adapt automatically to their needs and wishes. To achieve this we use technical cookies to show you our website, to make them function correctly, to create your user account, to sign you in, and to manage your bookings. These technical cookies are absolutely necessary for our website to function properly.

Functional Cookies: We also use functional cookies to remember your preferences and help you use our website and apps efficiently and effectively. If you’re using the GallivantAfrica websites or apps to search for a Trip, for example, these cookies remember your preferred currency, language, your searches, and your previously viewed Trip Providers. We might also use cookies to remember your registration info so that you don’t have to retype your login credentials each time you visit our site. Passwords will, however, always be encrypted. These functional cookies aren’t strictly necessary for the functioning of our website or apps, but they add functionality and enhance your GallivantAfrica experience.

Analytics Cookies: We use these cookies to gain insight into how our visitors use GallivantAfrica. This means we can find out what works and what doesn’t, optimize and improve our websites or apps, understand the effectiveness of advertisements and communications, and ensure we continue to be interesting and relevant. The data we gather can include which web pages you’ve viewed, which referring/exit pages you’ve entered and left from, which platform type you’ve used, which emails you’ve opened and acted upon, and date and time stamp info. It also means we can use details about how you interacted with the site, like the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use, and the text you enter into various fields. We use analytics cookies as part of our online advertising campaigns to learn how users interact with our website or apps after they’ve been shown an online advertisement. This may include advertisements on third-party websites. Analytics cookies may also be used to enable our business partners to learn if their customers use offers integrated into their websites.

Commercial Cookies: We use third-party cookies as well as our own to display personalized advertisements on our websites and on other websites. This is called “retargeting,” and it’s based on browsing activities like the destinations you’ve been searching for, the accommodations you’ve viewed, and the prices you’ve been shown.

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